A favicon serves as the miniature emblem browsers exhibit adjacent to a webpage's title on a tab or beside its URL in the address bar. Additionally, it marks a bookmarked page. Notably, it's a hidden gem for SEO optimization—Google can enhance your webpage's SEO using your favicon. Yet, to reap these benefits, you must first grasp how to integrate them into your website effectively. Furthermore, consider leveraging favicons for advertising purposes, whether it's highlighting your shop, specific webpages, or other essential elements of your online presence. Mastering the art of favicons can significantly elevate your website's visibility and branding prowess.