Creating and Optimizing GIFs for Email Usage
Prepare Video: Start with your video content. Choose a 12-second segment to convert into a GIF.
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Add Image Overlay: Insert an image overlay, such as a play sign, to encourage viewers to click on the GIF, which will link to your video.
Strip Audio: Before exporting, remove the audio from the video. This significantly reduces file size, which is beneficial for email use and GIF creation.
Convert to GIF using EZGIF.com:
Visit EZGIF.com.
- Click on “Video to GIF.”
- Choose your file and upload the video.
- Preview the GIF if desired.
- Click “Convert to GIF.”
Check File Size: Note the file size, ensuring it’s under 1 GB for email compatibility.
Optimize GIF:
If further size reduction is needed, select “Optimize” and then “Lossy GIF” on EZGIF.com.
Optimize the GIF.
Save GIF: Once satisfied with the file size and quality, click “Save” to download the GIF.
Usage in Emails: Insert the optimized GIF into your email newsletters, ensuring quick loading times for recipients.
Alternative GIF Sources: If you need pre-existing GIFs, visit gif.com. Search for specific emotions or themes, select a GIF, and save it for use.
Additional Content: Encourage engagement by asking viewers to comment or like the video. Also, consider subscribing for more tutorial videos and content strategy advice.
Tip: Make your Gif as small as you can!
That’s all!